Market Research Automation: 3 Tasks To Take Off Your Plate

Market research automation is transforming the way businesses gather insights from their audiences. By leveraging smart tools and processes, teams can focus on interpreting results instead of wrestling with data collection.

This shift matters because it speeds up decision-making and reduces the risk of human error in your research workflows. With automation handling repetitive tasks, you’ll uncover trends faster and allocate your resources more strategically.

In this article, we’ll explore market research automation and show you how it can streamline survey distribution, simplify survey design, and manage participant rewards with ease. 

Automation in market research: the why

Traditionally executed, market research is a very labor-intensive operation.

Using automation in market research will alleviate some of the more time-consuming activities.

Innovative tech solutions help streamline and accelerate these processes while eliminating the potential for errors along the way.

hey also make it easy to conduct reliable, accurate research.

Automation in marketing research: the how

Try one of these three tools to help alleviate some of the pain points of traditional methods:

1. Finding survey respondents

Finding survey respondents can feel like searching for a needle in a haystack, but platforms like Alchemer (formerly SurveyGizmo), SurveyMonkey Audience, Pollfish, and Google Surveys simplify the process with ready‑made panels and targeting options.

You can pick your criteria—age, location, interests—and watch responses roll in without manually sourcing contacts.

For example, Alchemer’s Survey Audiences tool lets you define quotas and demographic splits before you buy, ensuring your data reflects the people you actually care about.

2. Laying out surveys

Meanwhile, Qualtrics offers digital survey design tools to simplify survey design. Instead of having to learn complex coding, subscribers can use an easy drag-and-drop interface to lay out surveys.

There are lots of options for branding and formatting, and the responsive layouts accommodate presentations on different devices and in different languages.

Another great feature of this solution is that the captured data may be easily output into finished charts, graphics and reports on either an individual or aggregated basis.

3. Sending rewards to participants: Giftbit

Finally, market research incentives are almost always an integral part of the market research process. To establish confidence in findings, researchers need to ensure robust response rates. And ensuring robust response rates often comes down to compelling research incentives. 

Giftbit provides an automated, digital solution for respondent incentives that simplifies logistics and saves money. A user can order digital gift cards via the web-based gift card platform or programmatically through the API.

They can choose from a broad selection of retailers so they’ll be sure to find a reward that suits their recipients. Plus, delivery of the digital card may be made through SMS, social media, or email.

Technology is changing the way things are done in every field, and market research is no exception. The application of digital solutions to the market research process delivers cheaper, faster, and more accurate data.

If you've got any questions about how bulk digital gift cards can help with market research automation, book a quick call with our team. You can also sign up for a free Giftbit account to start experimenting today.