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Updated April 2024
If you're looking for a way to stand out to a specific client, customer, or partner, sending a VIP gift is an excellent solution.
VIP gifting shows the recipient that you care about how they view your company. If you do it right, giving gifts to VIPs can encourage loyalty, advocacy and longevity with your company. Build long-lasting relationships with your VIP recipients.
With this in mind, providing an excellent experience is essential to the VIP gifting process. In this article we'll explore VIP and corporate gifting, including gift ideas for VIP clients.
What Is VIP Gifting and Why Does It Matter?
VIP gifting is the act of rewarding certain customers, clients, or partners. This process is mutually beneficial: the recipient receives something worthwhile, high-quality, and attractive. In turn, you might ensure more sales, referrals, purchases and advocacy.
Sending gifts to VIP recipients can provide numerous benefits:
- Build a stronger relationship with the recipient
- Show that your company cares about the recipient's experience
- Exemplify your commitment to the recipient's satisfaction
- Show that the recipient is one of your most favored clients, customers, or partners
- Highlight your commitment to quality within your business practices
Of course, in our digital age, the best VIP gift is a digital reward. Sending a digital gift card to a VIP client can showcase professionalism and thoughtfulness without taking much time out of your day.
Who Should Receive a VIP Gift?
The type of person you should send a VIP gift to depends on your company and the relationships you hold with clients, customers, and other entities. Here are a few examples of who could make your list:
- Best customers: Reward customers who spend the most at your company
- Attractive potential accounts: Incentivize valuable accounts you would like to land a deal with
- Brand ambassadors: Thank individuals who are already talking about your brand online
- Influencers: Pay influencers to promote your brand and include an incentive gift in the payment
- Channel partners: Reach out to other businesses whom you would like to partner with for referrals
- Anyone your company considers a VIP: Give a gift to any person or company you would like to show your appreciation toward
Tips for an Excellent VIP Gift Experience
Before you send a gift to your VIP clients, you should ensure that the entire gift experience is as top-tier, professional, and premium as possible. Here are a few tips for curating an excellent VIP gift experience:
Craft the Tone and Theme of the Incentive
Your gift experience should include a tone and a theme that showcases your appreciation of the recipient. One way to emphasize your care is through excellent communication. As a result, you should be sure to use phrasing and vocabulary that matches the tone and theme of the incentive. That's why Giftbit lets you customize templates for any rewards you send to any clients (whether they're 'VIPs' or not!)
Include a Thoughtful Subject Line
The subject line of your gifting email sets the tone for the gift within it. Be sure that your subject line reflects your company and your desired VIP gifting experience. The line should also have personal touch to ensure that the recipient knows the gift is just for them.
Send it Quickly
While you should put thought into your VIP gift, you also shouldn't waste time. People often pay good money to receive items as quickly as possible. As a result, speed often indicates luxury. Immediate satisfaction goes a long way.
Ensure a Seamless Redemption Experience
Your recipient shouldn't need to jump through hoops to redeem their gift. With Giftbit, you can make sending and activating virtual gift cards a breeze while delivering a top-tier, professional experience.
Create a Giftbit account today to begin curating your VIP gifting experience.
