Give Recipients Gift Cards For Subscriptions: Guide For Incentive Programs

Gift cards for subscriptions are a high-demand type of gift card for many rewards and incentive programs, which is why the Giftbit catalog includes popular options like streaming services, meal kits, food delivery, and more.

While some services may have specific terms for how gift cards can be used, they’re a flexible and desirable option for many types of gift card programs.

In this article, we’ll explore the ins and outs of offering your recipients gift cards for subscriptions, along with tips to ensure you’re always offering the most effective rewards and incentives possible.

How to offer gift subscriptions

If you manage any type of incentive program, then you’ve probably encountered requests for things like Apple TV and Netflix gift cards.

And great news: if you work with a flexible gift card distributor, you should be able to offer many of these options (along with more great brands and retailers). 

Of course, it's always a good idea to check the Terms and Conditions or the merchant's website to understand whether a specific gift card can be used towards membership fees and/or premium services.  Sometimes a digital gift card only works for a specific type of purchase (e.g., a single movie rental vs monthly subscription).

For example, Fandango offers a gift card that can be used to purchase movie tickets via their website and mobile app. But there is a separate card for Fandango's online, at-home streaming service Vudu.

Also note that most subscription services with recurring billing will require you to have a valid debit/credit card on-file. This a requirement mandated by the subscription service, not by the gift card company (such as Giftbit). In other words - there’s really no getting around it. You recipients usually won’t be able to bypass the debit/credit card registration step, even with their gift card in hand. 

Pro-tip: Work with a gift card provider with stellar customer support. They can help you navigate the ins-and-outs of the fine details, so you can focus on making your program successful.

Best gift cards for subscriptions

The Gifbit catalog is always growing. Here’s a breakdown of some of the current options for your would-be subscribers.

Food services

For food lovers and busy schedules, gift cards for meal kits and food delivery services make it easy to enjoy delicious meals at home or on the go. Some options include:

• Meal Kits - Blue Apron

• Food Delivery & Grocery - DoorDash, Grubhub, Instacart, SkipTheDishes, UberEats

Retail services

For savvy shoppers, gift cards for subscription retailers provide convenient options for everything from essentials to personalized treats. Some options include:

• Petcare - Chewy

• Clothing - Stitch Fix

Ride share services

For commuters and travelers, gift cards for ride share services offer a convenient way to get around with ease. Some options include:

• Grab

• Lyft

• Uber

Streaming services

For entertainment enthusiasts, gift cards for trending streaming services provide an easy way to enjoy movies, music, and tv shows on demand. Some options include:

• Apple - Use it at any Apple Store, apple.com, in the Apple Store app, the App Store, iTunes, Apple Music, Apple TV+, Apple News+, Apple Books, Apple Arcade, iCloud+, Fitness+, Apple One, and other Apple properties. Note: Apple Gift Cards can be spent in-store and online on all hardware and software from Apple.

• Hulu

• Paramount+

• Rakuten TV

• Sling TV

• Spotify

• Amazon - Amazon.com gift card balances can be applied to purchases of specific movies, shows, songs, podcasts, and other digital media. These cards can also be used to pay for Amazon Prime Membership and Add-On Subscriptions (details from Amazon here).

A note about Amazon: as an Amazon.com gift card distributor, Giftbit also offers gift cards for Amazon.fr, Amazon.de, Amazon.co.uk, Amazon.it, and Amazon.es (among others), all of which are incredibly popular. 

Gaming platforms

For gamers, egift cards for gaming platforms offer a simple way to access games, upgrades, and in-game content. Some options include:

• EA Play

• Nintendo

• PlayStation

• Razer Gold

• Roblox

• Xbox Game Pass

Brands to watch

Unfortunately, some of the best sellers in the subscription world are not currently offering gift cards for B2B gift card resellers like Giftibit and our competitors.

Translation: if you are managing a gift card program for your business, you likely won’t be able to find the following options, as of January 2025.

• Netflix USA; although Netflix is available in other markets, they're not supporting B2B programs in the USA yet.

• HBO; HBO deprecated their gift card program when they rebranded from HBO to Max, and they haven’t relaunched in the B2B space yet.

• Disney+; not currently focused on B2B gift cards.

But never fear. Giftbit Head of Partnerships Lindsay Page works tirelessly to ensure the Giftbit catalog is the most accurate and diverse on the market, and she’s continually adding new brands and options to help keep your recipients engaged.

And 95% of Giftbit clients consider Head of Customer Success Sofia Baltasar and her team to be trusted partners in their gift card programs. No doubt this is partly because of the support provided to your recipients. If they have any issues using their gift cards for subscription services, it’s the Giftbit team that helps them. 🙌

So if you have any questions what gift cards for subscriptions to offer your recipients (or the best way to deliver them), book some time with integration specialist Matt Brossard.

Otherwise, it’s easy to create a Giftbit account and start sending today.