Best Practices: How to Collect User Feedback for Your Product

Are you looking to improve your product? If so, you’ll need to collect user feedback.

Collecting feedback is an essential step in user research and tailoring your products or services toward your target audience. Feedback can help you understand what aspects of your product to change, and what to keep. It’s also an opportunity to develop marketing material to showcase your product’s popularity to potential customers. 

The digital age has made collecting user feedback relatively easy. Read on to learn a few best practices to collect user feedback for your product. 

How Do You Get Feedback From Users? 

You can collect feedback from your customers through several different means. Here are a few effective ways to collect customer feedback:

Incorporate NPS Surveys into User Experience

Net Promoter Score (NPS) surveys are widely used surveys that measure user experience. These surveys typically include a single question about how likely the respondent is to recommend the product to a friend or colleague. 

We recommend including these surveys near the end of a customer’s buying experience. For example, you can place them on the checkout page of your website or send them in an email as soon as the customer finalizes their purchase. 

Offer In-App Feedback

If you sell your products through an app or website, you can consider allowing customers to provide feedback on your sales platform. This method ensures that customers state their opinions while they’re already thinking and making decisions about your product. 

Ask for Feedback in Live Chats

You can also consider utilizing a live chat feature on your sales platform to request feedback from customers. For example, when customers chat with a representative to ask questions about the product, the representative can present a short survey at the end of the conversation. 

Incentivize User Feedback with Digital Gift Cards

All of the above methods can only be effective if users actually feel compelled to provide feedback. One way to encourage user feedback is to offer incentives for filling out the surveys you provide. 

With Giftbit, you can automatically send digital gift cards to every user who completes a survey or fills out a feedback form for your product. This automatic gift card software takes the work out of incentivizing feedback while helping you receive more user opinions than ever before. 

Types of User Feedback

Knowing how to collect user feedback is only the first step in the process. You’ll also need to understand what types of user feedback to gather from customers. 

Different types of user feedback can provide varying information about your product. To gain the most comprehensive understanding of customers’ opinions, we recommend collecting the following types of customer-centric feedback:

• Net Promoter Score (NPS): Measures how likely customers are to recommend your company to others
• Customer Satisfaction Score (CSAT): Measures customer satisfaction for a particular experience or product
• Customer Effort Score (CES): Measures the ease of a task the customer just completed

Once you have collected these metrics from a few dozen customers, you can begin analyzing them and shaping your product and customer experience accordingly. 

Sign up with Giftbit today to see how you can use this tool to incentivize user feedback.