How to Use Short Links For Gift Card Delivery

Curious about how you can use short links to deliver gift cards? 

Short links are fantastically flexible when it comes to delivering gift card offers. Virtually everyone knows what to do when they see a URL. This makes short links versatile and familiar.

How can I send a link for a gift card?

First, you’ll need to choose a gift card provider to order from. Gift card software companies like Giftbit have access to multiple gift brands (like Amazon, Starbucks and even Visa incentive cards) with simple ways to deliver them, either using bulk emails, one-offs, fully integrated automations or...with short links!

How do I create a gift link?

There are two ways to generate gift card links. From your Giftbit account, you can order a simple CSV of short links in the same way as when you’re ordering for standard email delivery, you choose:

• what gift cards you'd like to offer
• what you'd like the custom message to be
• how long you'd like the offer to be valid

Giftbit will then email you a CSV of short links. It's almost too easy.

The second way to obtain short links for gift cards is by using our API to directly integrate into your system. Learn more about the Giftbit reward API here.

How can I send a link for a gift card?

Here's rundown of the most popular ways people choose to deliver gift card links:

SMS: Text someone a gift card

Short-messaging-service (SMS) or text message is a popular way to send digital content directly to mobile devices. This is a great option if you already interact with recipients through their mobile device.

Many gift cards are redeemed in-store on a mobile device already, so texting the gift cards can create a more seamless experience depending on your audience and the gift card offered.

Gift Card API: Integrate with your own application

With short links, you can deliver your digital gift card rewards and incentives directly within your application. You only need to serve up a button or hyperlink that points to the unique short link. Given the volume often seen with in-app redemptions, integration with the API is an excellent way to make managing inventory and cash flow easier long term.

Email: Deliver the gift link directly to an inbox

While Giftbit can email gift card offers on your behalf, you are able to mail-merge a list of unique short links into your own email. If you are already interacting with users through a third-party or proprietary email marketing program, delivering digital gift card offers through this channel might just make a lot of sense for you.

Social Media: DM gift links to followers and fans

Direct messages over social media are a great way to send incentives and rewards to your followers and fans using a method you already use for audience interaction.

This also solves a delivery issue if you do not have their email address or mobile phone number necessary for other delivery options. They are also more likely to share their reward or incentive experience using that same social media.

Did we miss any?

The possibilities could be endless for how you’d like to deliver gift links! Do you have an idea that you’d like to try? Contact our team to get started using short links for gift card delivery.