How CMEOW advanced their driver incentive program

CMEOW has always used gift cards to engage their fleet of drivers—but it hasn’t always been easy.

When their Director of Operations grew frustrated wasting time going store to store buying physical gift cards, they turned to an established digital provider. What should have been a simple fix turned into six months of back and forth instead, as the company struggled to integrate with this legacy provider’s clunky API. Then when the API finally did start working, it remained ultimately too glitchy to keep using. 

“It just didn’t make sense for us to continue with them,” says Ivy Chen, CMEOW’s Co-Founder and Chief Growth Officer. “We needed a better way of rewarding our delivery drivers on a national level.”

Giftbit makes it incredibly easy and cost-effective for CMEOW to reward their delivery drivers—critically important given a current industry-wide driver shortage. They use Giftbit gift cards in their onboarding process, as rewards for top performers, and to incentivize specific behaviors on the road. 

Ivy reports that she’s gotten great feedback, both from her Director of Operations and from all their drivers. 

“They’re very happy with the gas cards,” she says. 

Giftbit will be a critical partner in CMEOW’s upcoming expansion into the US market, no matter how fast or large they grow. 

“Giftbit has been so important to us, which is why I’m so happy you’re able to offer your services in the US,” says Ivy. “We’re going to offer everything we have now in Canada to the US and our new drivers there.”

So far, Ivy and her team have chosen to stick with gas card rewards, given their relevance to their industry. As they expand, that will include US gas card brands like Chevron and Texaco. But they’re considering adding more options to the mix, such as grocery or retail gift cards. 

“Down the road, we might like to give our drivers the ability to pick their own gift cards and prepaid cards, too,” says Ivy.