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How Drop boosted engagement

A simple call to Giftbit's API increased Drop's reward offering by 30% and catapulted their points-to-rewards redemption rate

We were looking for a provider that would allow us to immediately add the gift cards our members were asking for.

OPT Five stars sharp

 

Drop technologies CSM Vanessa head shot )Giftbit offered the convenience and speed of a seamless gift card setup by adding an API call and the necessary assets on the same day of the request.

— Vanessa Perieira, Client Success Manager  |  Drop

What did they need?

Drop found that many of their members were looking for digital gift card options for everyday needs like Lyft, CVS, Walmart, and Target.

They needed a gift card provider that would allow them to immediately add the brands their members were asking for.

Drop Logo

Drop is a free rewards program bringing value to over 5 million members by empowering their everyday shopping, with the goal of becoming the most personalized rewards platform in the world.

The solution: a simple call to the API

With Giftbit's straightforward API integration, Drop was able to set up a streamlined process for their members to redeem the rewards they preferred.

By integrating with Giftbit's API, Drop was able to immediately offer attractive gift card brands for their points-holders to redeem. The setup process was smooth, and quick technical support was available if needed.

The results: dramatically boosted engagement

When Drop announced via social media that they were adding brands like CVS, Target, Walmart and Lyft, there was an overwhelmingly positive response from their members. This was followed by vast amounts of Drop Points being redeemed for these gift cards.

All said Drop saw over 22,000 redemptions with the Giftbit gift cards in the same year.

 

 

Key Giftbit Features Supporting Drop

Extensive catalog

With Giftbit, Drop was able to increase their gift card catalog with popular brands like CVS, Target, Walmart, and Lyft by 30%.

See the global catalog

Transparent tracking

Drop has seen 98% of redeemed gift cards are being used in the same quarter, an insight they've not been able to attain with other vendors.

Tracking and reporting

Rewards work.

Curious about customization, delivery, cost, or anything else? Reach out today!
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"It’s hard to imagine a world without Giftbit!

Everything is easily accessible through the portal. We've had incredible account management support and the team has been great getting us to where we need to be.”

— Jenna Adrian, Head of Operations
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Amazon.com Gift Cards ("GCs") Restrictions apply, see amazon.com/gc-legal

The Starbucks wordmark and the Starbucks logo are registered trademarks of Starbucks Corporation. Starbucks is also the owner of the copyrights in the Starbucks logo and the Starbucks Card designs. All rights reserved. Starbucks is not a participating partner or sponsor in this offer.

The Prepaid Visa Incentive card is issued by Sutton Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. Your use of the prepaid card is governed by the Cardholder Agreement, and some fees may apply. This is not a gift card. Please note that prepaid cards are subject to expiration, so pay close attention to the expiration date of the card. No cash access. The card is powered by Marqeta.

Utilisez votre carte virtuelle en ligne partout où Mastercard est acceptée dans le monde entier. La carte est émise par la Compagnie de Fiducie Peoples conformément à la licence par Mastercard International Incorporated. Mastercard est une marque déposée et le concept de cercles est une marque de commerce de Mastercard International Incorporated. Votre utilisation de la carte prépayée est régie par l’Entente des titulaires de carte et certains frais peuvent s’appliquer. Il ne s’agit pas d’une carte-cadeau. Veuillez noter que les cartes prépayées sont sujettes à expiration : faites donc bien attention à la date d’expiration de la carte.

Use your virtual card online everywhere Mastercard is accepted worldwide. Card is issued by Peoples Trust Company pursuant to license by Mastercard International Incorporated. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. Your use of the prepaid card is governed by the Cardholder Agreement, and some fees may apply. This is not a gift card. Please note that prepaid cards are subject to expiration, so pay close attention to the expiration date of the card.

Use your virtual prepaid card online everywhere Mastercard is accepted. Issued by The Bancorp Bank, N.A., Member FDIC, pursuant to license by Mastercard International Incorporated. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. Your use of the prepaid card is governed by the Cardholder Agreement, and some fees may apply. This is not a gift card. Please note that prepaid cards are subject to expiration, so pay close attention to the expiration date of the card.

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