How Quo doubled their customer reviews

The problem: managing review incentives by hand

Customer reviews have long played a key role in Quo’s marketing efforts, but they weren’t always easy to manage. The Quo team used to manually copy and paste recipient information each and every time they wanted to send a payout reward. The process was both time consuming and very inefficient. 

In short, they needed a simpler and faster way to get more reviews that didn’t rely on manual effort.

The solution: simple automated reward card delivery …

John turned to Giftbit to help improve Quo’s incentive workflow. After setting up a free account and creating their first order, he set up a quick ‘Zap’ in Zapier to connect an Airtable base to their Gifbit account.

Now, when a customer leaves a review, an updated field in Airtable automatically triggers payout delivery through a Giftbit digital gift card or prepaid card, no coding required.

And it all works seamlessly, without John ever needing to contact Giftbit’s support.

“The Zapier integration makes it really easy to automate delivering gift cards,” he says.

. . . plus straight forward digital rewards

John and his team continue to use digital Giftbit gift cards for their review incentive programs.

They’ve experimented with other types of incentives for certain campaigns. For example, they’ve tried offering product credits, but they only appealed to business owners, not the actual day-to-day users of their product. 

Instead, digital rewards offer a broader, more universal appeal. 

“Gift cards were the simplest, fastest way to deliver a clear “thank you” to many recipients,” John says.  

“Reviews validate our value propositions in customers’ own words, which improves both paid and organic performance,” says John of their successful incentive programs. 

“Our automated workflow for incentivizing reviews has helped us systematically grow our presence on G2. Reaching #1 in VoIP customer satisfaction there has been an important piece of social proof, which we've leveraged to improve website conversions and more,” Johns says. 

Working with Giftbit also makes financial sense for Quo, since they don’t incur any fees on top of the actual gift card denominations they’re sending. 

All said, it’s a win-win: customers feel valued, and Quo keeps growing—proof that sometimes the simplest systems drive the biggest results.