Skip to main content

Company updates

Product releases, company news, catalog updates, and upcoming events

Giftbit in motion

See the latest releases, updates, and what’s new in our expanding catalog.

Company news

PRESS RELEASE: October 22, 2024

Giftbit Makes Global Incentive Programs Easy, Automated, and Transparent 

Global gift card and prepaid options and a single API make launching and running international rewards programs easy for companies of all sizes.


Read the Press Release 

 
COMPANY NEWS: October 23, 2024

Annual SOC 2 audit complete

On October 23, 2024, Giftbit completed its annual SOC 2 audit, maintaining compliance without exceptions. 

Security and compliance are foundational to our customers. We're proud of the Giftbit team's commitment to security and privacy. 

Learn more about security at Giftbit.

 
COMPANY NEWS: November 24, 2023

Giftbit's Response to a Vendor's Security Advisory

See how Giftbit responded to a public security advisory issued by one of our vendors:

Read the article 

 
COMPANY NEWS: November 9, 2023

Security and Ease a Priority, Giftbit Completes SOC 2 Compliance

SOC 2 makes it easier for our clients to meet their compliance requirements.

Read the article 

 
COMPANY NEWS: August 24, 2023

Giftbit Named Key Among Marqeta Customers Driving Growth in Embedded Finance

Giftbit, Vivian, and Whistle are leveraging the power of Marqeta to create seamless payment and incentive solutions.

Read the article 

 
COMPANY NEWS: June 21, 2023

Giftbit Welcomes Industry Executive to Accelerate Growth

Meet Nat Salvione, formerly of Tango Card. He joins the Giftbit team as Chief Commercial Officer.


Read the article

 
COMPANY NEWS: March 13, 2023

Giftbit's Response to the SVB Crisis

The SVB crisis is dynamic and continues to unfold. See how Giftbit is navigating the situation.


Read the article

 
COMPANY NEWS: March 3, 2023

Giftbit's Response to the LastPass Security Breach

On December 22, 2022, LastPass disclosed a security incident. We now have more information. Here is how Giftbit is responding.
 

Catalog updates

BRAND UPDATE: November 2024

New Grocery Brands Added To The Catalog

:us: USD Rewards 

  • ACME Markets
  • Jewel-Osco
  • Kings Food Markets
  • Randalls
  • Safeway
  • Shaw's
  • Tom Thumb
  • Vons

:flag-ca:  CAD Rewards 

  • Foodland
  • FreshCo
  • IGA
  • Lawtons
  • Rachelle Béry
  • Safeway
  • Thrifty Foods

View the full global catalog

BRAND UPDATE: October 2024

New Brands Added To The Catalog

:us: USD Rewards 

  • Etsy
  • Lucky Brand
  • Poshmark
  • Publix

:flag-au: AUD Rewards 

  • City Beach
  • Dymocks
  • Nine West
  • Sportitude
  • TONI&GUY

:flag-ca:  CAD Rewards 

  • IKEA

View the full global catalog

BRAND UPDATE: September 2024

New Brands Added To The Catalog

:us: USD Rewards 

Allbirds

Recognized as the most comfortable shoes in the world, Allbirds has proven that comfort, style, and durability can go together with sustainability. The material innovation such as merino wool, eucalyptus tree fiber, and sugar cane, inspired from mother nature has created the comfiest shoes on the planet while being light on the planet.

ThredUp
ThredUp is one of the world’s largest online consignment and thrift stores. From Gap to Gucci, ThredUp boasts over 55,000 women’s and kids’ brands, all up to 90% off estimated retail. When recipients receive a ThredUp gift card, they reduce fashion waste while filling their closet with great clothes for way, way less.

BJ's Restaurant & Brewhouse

BJ’s owns and operates 210 casual dining restaurants in 29 states. BJ’s broad menu has something for everyone: slow-roasted entrees, like prime rib, BJ’s EnLIGHTened Entrees® including Cherry Chipotle Glazed Salmon, signature deep dish pizza, and the often imitated, but never replicated world-famous Pizookie® dessert.

Texas Roadhouse
Based in Louisville, Kentucky, Texas Roadhouse opened its doors in 1993 and has more than 611 locations in 49 states and 10 countries. The family-friendly restaurant is famous for hand-cut steaks, made-from-scratch sides, fresh-baked bread, and a lively atmosphere. In 2018, Texas Roadhouse was named one of America’s Best Large Employers by Forbes.

Tractor Supply Company

Tractor Supply Company is a welcoming chain of American retail stores for goods and expertise that helps people pursue their passion for a way of life that's rooted in a love of being hands on, raising plants and animals, and living closer to the land. Tractor Supply serves the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all who enjoy living Life Out Here.

:flag-ca: CAD Rewards

Razer Gold

Razer Gold is the unified virtual credits for gamers worldwide. Use Razer Gold to buy games and in-game content to get more bang for your buck—including getting rewarded with Razer Silver and exclusive game deals. You can make a purchase using Razer Gold in over 42,000 games and entertainment content.

State & Main

With over 25 locations across Canada, State & Main offers the fresh made, hand crafted food our guests expect coupled with an inviting beer and spirits line-up to quench any and every thirst.

The Landing Restaurant Group
The Landing Group is excited to showcase a truly fantastic product and experience. The menu, service and atmosphere at each location will sure to keep you coming back.

The Pickle Barrel
The Pickle Barrel is committed to serving top quality food, that’s real and made from fresh ingredients, at prices every Canadian family can afford. It’s perfect for family reunions, date night, game night, patio fun in the sun and unforgettable nights out with friends. The Pickle Barrel was designed to be the perfect social foodie destination.

View the full global catalog

DENOMINATION UPDATE: September 2024

Expanded Denomination Options Added To The Catalog

:coffee:  The Coffee Bean and Tea Leaf's load range is now USD $3-500
:airplane:  Air Canada's load range is now CAD $25-2000
💳 CAD and USD Mastercard's load range is now $20-$2000

View the full global catalog

CATALOG UPDATE: June 2024

New Gas & Grocery Brands Added To The Catalog!

Make life a bit easier for your recipients! Gas and grocery gift cards support everyday needs and a wide range of demographics, making them a popular choice. 

 

Kroger

One of the largest supermarket chains in the United States, offering a wide range of grocery products, pharmacy services, and general merchandise. With numerous store formats including supermarkets, hypermarkets, and convenience stores under various banners, Kroger operates over 2,700 stores across the US. 

Giant Eagle
Giant Eagle grocery stores serves more than five million customers annually through nearly 400 retail locations in Pennsylvania, Ohio, West Virginia, Maryland and Indiana.

 

Chevron & Texaco

Having acquired Texaco in 2001, Chevron and Texaco operate 7,000 fuel stations/convenience stores across the United States. 

View the full catalog

CATALOG UPDATE: May 2024

New brands added to the catalog

 Zaxby's

Zaxby's is famous for their special sauce called 'Zax Sauce' after the founder, Zach McLeroy.  Last September, during their inaugural 'Saucetember' celebration, they auctioned off a fancy bottle of sauce for $30,000!  It came with a lifetime supply of Zax Sauce and all proceeds were donated to charity.

Aquarium Restaurant

Provides a unique casual dining experience surrounded by marine life, ideal for a memorable family outing or a special date night. Notably situated in high foot traffic tourist destinations. Aquarium is a Landry's brand and with that the card can be redeemed at any of the 60+ Landry brands.

Bill's Bar & Burger

Popular chain renowned for its mouthwatering, handcrafted burgers and relaxed, inviting atmosphere. Visit for a delicious meal and a fun dining experience! Another Landry's brand and with that the card can be redeemed at any of the 60+ Landry brands.

Yankee Candle

Offers a wide range of premium scented candles and home fragrance products, making it a perfect gift for creating a cozy and inviting atmosphere at home. Fun fact: the first Yankee Candle was made out of crayons for the founder's mother.

View the full catalog

CATALOG UPDATE: April 2024

Virtual Prepaid Mastercard®️ in USD now available to send internationally

You can now offer a virtual prepaid Mastercard option when sending rewards or incentives to recipients, anywhere in the world that prepaid debit Mastercard is accepted. 

 

Plus, new brands added to the catalog:

  • Sporting Life
  • Xbox

View the full catalog

 
 
 
CATALOG UPDATE: March 2024

Virtual prepaid Mastercard®️ now available for Canadian recipients

You can now offer a virtual prepaid Mastercard option when sending rewards or incentives to your Canadian recipients.

 

Plus, new brands added to the catalog:

  • Lane Bryant
  • Reitmans

  • Xbox Game Pass (1, 3, 6, 12 month subscriptions)

  • Smoothie King

  • HomeSense

  • Sportsman's Warehouse

  • Duke's Refresher + Bar
  • Scaddabush Italian Kitchen & Bar
  • Smashburger
  • The Loose Moose

View the full catalog

 
 
 
CATALOG UPDATE: February 2024

Technical improvements for both sending and receiving

Various improvements and bug fixes for better usability and clarity in both the main web application as well as the recipient-facing reward pages. Technical foundations and updates for upcoming reward catalog improvements and additions.

Plus, prepaid Visa and additional brands have been added to the catalog:

The prepaid Visa card is now available as an option when choosing to offer the full or customized rewards catalog in addition to these other brands:

  • Ardene
  • Penningtons
  • Soma

  • Roblox

  • Subway

  • Sheetz

View the full catalog

 
 
 
PRODUCT UPDATE: January 2024

Offer the entire catalog of reward options

Just one click to offer the vast selection of the entire Giftbit digital rewards catalog, meaning huge time savings for you and pure delight for them.

Learn more 

CATALOG UPDATE: December 2023

New brands added to the catalog:

  • Belk

  • Amtrak
  • Turo

  • Sling TV

  • The Coffee Bean & Tea Leaf

  • Benihana
  • California Pizza Kitchen

 
 
CATALOG UPDATE: November 2023

New brands added to the catalog:

  • Boscov’s
  • Chico's
  • Eddie Bauer
  • Nordstrom Rack
  • Saks Fifth Avenue
  • Saks OFF 5th
  • White House Black Market

 

  • EA Play

  • Auntie Anne's
  • Carvel
  • Cinnabon
  • McAlister's Deli
  • Panera Bread
  • Pinkberry
  • Skip the Dishes [CAD]
  • Sweet Frog
  • Walgreens

  • PetSmart
  • Sam's Club
  • Sierra Trading Post
  • The Container Store
  • Topgolf
  • Williams Sonoma

  • Bahama Breeze Island Grille
  • Carraba's Itallian Grill
  • Cheddar's Scratch Kitchen
  • Fleming's Prime Steakhouse
  • Joe’s Crab Shack
  • Longhorn Steakhouse
  • Moe's Southwest Grill
  • Olive Garden
  • Season's 52
  • Vic & Anthony’s Steakhouse
  • Yard House
 
 
CATALOG UPDATE: October 2023

New brands added to the catalog:

  • Nintendo eShop
  • Vudu

  • Academy Sports + Outdoors
  • Big Lots!
  • Cost Plus Wold Market
  • Guitar Center
  • Joann Fabric & Craft Stores

  • Black Angus Steakhouse
  • Blaze Pizza
  • Blimpie
  • Bonefish Grill
  • Boston Market

View the full catalog 

 
CATALOG UPDATE: September 2023

Direct debit funding now available

Adding funds to your rewards & incentives account is now easier with direct debit funding.

Plus, new brands added to the catalog:

  • Burlington
  • Champs Sports
  • H&M [CAD]
  • Saks Fifth Avenue
  • Saks OFF 5th

  • Carnival Cruise Lines
  • Hopper
  • Southwest Airlines

  • Nintendo eShop [CAD]
  • SiriusXM

  • Sobeys

  • Baby Depot at Burlington

  • Baja Fresh
  • Buffalo Wild Wings
 

View the full catalog 

 
CATALOG UPDATE: August 2023

Technology enhancements

Improved security, scalability, and reliability with multi-factor authentication (MFA) options including time-based one-time password (TOTP). Authenticator apps & SMS login options.

Plus, new brands added to the catalog:

  • H&M
  • Marshalls

  • Instacart

  • Chewy
  • HomeGoods

View the full catalog 

 
CATALOG UPDATE: July 2023

New brands added to the catalog:

  • Hulu

  • Baskin-Robbins

  • Blue Apron
  • West Elm

View the full catalog

 
CATALOG UPDATE: April 2023

Simplified workflows, a Status page, and overall technology enhancements

2-step order flow makes payment and ordering more simple and intuitive. Status page is live. The inactive account process is now in-app and automated. A variety of bug fixes and UI improvements:

  • API keys and layouts
  • Contact and funding tables on mobile
  • Ability to change team logo
  • Tooltips
  • Bulk delete contacts 

Plus, new brands added to the catalog:

  • Instacart

  • Charity on Top

View the full catalog 

CATALOG UPDATE: March 2023

Enhanced functionality

Search-by-name functionality in Templates and pagination.

Plus, new brands added to the catalog!

  • Best Western

  • Twitch

  • Albertsons

  • Coinbase

View the full catalog 

 
CATALOG UPDATE: January 2023

Updated app design and elevated email workflows

App design update is live. Smoother navigation, process clarity, and more responsive pages.

System emails are also now refreshed and enhanced for clarity.

Plus, new brands added to the catalog:

  • Pink
  • Victoria's Secret

  • Marriott

View the full catalog 

 
PRODUCT UPDATE: December 2022

Upgraded reporting and security

New Recipient Report added. Greater levels of data and insights into your program.

New security and authentication pages are updated to the brand refresh:

  • Log in
  • Sign up
  • Join a team
  • 2FA
  • Password reset

In the press

IRR Market Report Part I: What’s Ahead for 2025

Read the full article

[Leif] Baradoy believes that transparency has the potential to be a “crushing wave” in the incentive, reward, and recognition field, which he suggests has a long history of lack of transparency in multiple areas. “Businesses increasingly want to clearly know what costs for what they are getting in terms of results,” he says. The industry he believes can do a much better job when it comes to addressing such issues as points breakage (unredeemed rewards), fees and markups, and actual results. “Companies want to know if the program they invested in actually generated the referrals or other results they were seeking.”
 
He believes that solution providers that fail to recognize the growing emphasis on transparency and measurable results will suffer, as will those who impose high set-up fees. His company, he says, makes it possible for any size organization to launch and test various offers and shut them off just as quickly, and it has no volume minimums.

Rewards work.

Curious about customization, delivery, cost, or anything else? Reach out today!
5 star graphic

"It’s hard to imagine a world without Giftbit!

Everything is easily accessible through the portal. We've had incredible account management support and the team has been great getting us to where we need to be.”

Jenna Adrian, Head of Operations
Zogo